Busy Day ... Football Federation of Australia and Mass Ball Throwing

One of the areas Cisco's moving into is "sports and entertainment" and on Thursday, May 6 Cisco Australia/New Zealand jumped into this with both feet and a soccer ball!

It was definitely one of the "cooler" press launches I've have the chance to work on! We announced that we were joining the Football Federation of Australia (FFA) and their bid to bring the FIFA World Cup to Australia in either 2018 or 2022.

We did the press event over Cisco TelePresence with the CEO of the FFA - Ben Buckley - a former Australian Rules Footballer.



Note: In Australia, what we in the US call "soccer" is "football" and what we know as "football" (as in the Chicago Bears and Oakland Raiders) is "American football". And Australian Rules Football is called "footie", "Aussie Rules" or by it's formal name "Australian Football League (AFL)" and while there's an American football shaped ball, the game is very different (check out my future blog on the Carlton vs. West Coast AFL Game).

Later in the afternoon I went to a Tandberg, now Cisco, event. This was another interesting experience. Highlights include Norwegian toasts, mass ball throwing and riding a bull.